RSPB App

Passion project

A digital app concept designed to bring the RSPB membership experience into one engaging and accessible space. The app encourages users to connect with nature, discover new species and get more from their membership through a combination of interactive features and personalised information.

A key feature is the Milestones section, where users can tick off and unlock more wildlife and nature experiences as they discover them. This gamified approach encourages exploration and gives users a sense of achievement as they work through new species and experiences.

The “Your birding journey at a glance” section provides a personalised snapshot of the user’s activity and relationship with the RSPB. It highlights key statistics such as the number of species seen, years of RSPB membership, and reserves visited turning individual experiences into a visual record of their journey.

The app also includes a digital RSPB membership card, giving members quick and convenient access to their credentials wherever they are. This is particularly useful when visiting RSPB reserves, removing the need to carry a physical card while keeping membership information readily available.

Together, these features create a more connected membership experience, encouraging discovery, celebrating personal progress and making the benefits of being an RSPB member accessible wherever users go.